Gimbal

Mobile has created a compelling opportunity for personalized engagement with your customers...

Gimbal is consistently selected as the partner-of-choice by leading retailers, sports organizations, entertainment venues and application developers to provide the best mobile experiences.

With advanced geofencing, the world's largest deployment of industry-leading Bluetooth Smart beacons, location-based messaging, analytics, unmatched security features and privacy controls, Gimbal takes your mobile application to a new level.

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Gimbal

Our Platform: Give consumers what they want when they want it

The Gimbal location-aware mobile engagement platform helps you deliver the content, offers and information consumers want; when and where it matters to them. By understanding consumers' unique interests and their precise location, Gimbal enables you to deliver the most relevant content.

Gimbal beacons are best in class, but great hardware is only one piece of the puzzle. While others deliver partial solutions, Gimbal provides geofencing, secure proximity beacons, location-based messaging, analytics and consumer privacy controls. Gimbal allows developers to use the entire solution or just the tools unique to their need.

Gimbal enables you to...

  • Bridge the digital and physical worlds
  • Deliver relevant content; when and where it matters to them
  • Create meaningful relationships built on trust
  • Gain insight into your user's unique interests and precise location

Our Beacons: Not all beacons are created equal

Gimbal has the world's largest deployment of industry-leading Bluetooth Smart beacons. Our engineers are consistently resetting the standards by which all other beacons are judged and we are currently deploying our fifth-generation beacon hardware.

  • Bluetooth® Smart
  • Configurable over the air
  • Secure firmware upgradable over the air
  • Different form factors for different use cases with battery life up to 3 years*
  • Gimbal Manager is a state-of-the-art way of managing all beacons in your network, even beacons not purchased from Gimbal

*Depending on configuration.

Our Heritage: Great businesses are built on solid foundations

Mobile has created a compelling opportunity for retailers, venue operators and developers to personalize the engagement with their customers. Gimbal is consistently selected as the partner-of-choice by leading sports organizations, entertainment venues, retailers and application developers to provide the best mobile experiences.

Gimbal was born within Qualcomm Labs, an internal incubator of Qualcomm, a world leader in wireless technology. Qualcomm recognized that Gimbal needed the freedom to respond to customer needs within the rapidly evolving proximity ecosystem. As a result, in May of 2014, Gimbal was carved out as an independent business. Although Qualcomm continues to be Gimbal's largest single shareholder and remains committed to Gimbal's success, they no longer have controlling interest.

By selecting Gimbal; retailers, venue operators and developers can rely upon a strong technology built by Qualcomm, a proven leader in mobile, while benefitting from the market-driven development cycle and nibble decision-making process of a start-up.

Use Cases

Venues: Changing the Game

Understanding each fan's specific interests and precise location within your venue allows you to more effectively engage with them while they are in your stadium, arena, concert venue or theater. Each fan should have a personalized mobile experience created just for them. Gimbal will allow you to:

  • Send personalized greetings
  • Direct them to the shortest lines
  • Point out interesting facts or history
  • Provide special access for sponsors
  • Deliver games, contests or trivia to keep them engaged during the event
  • Expand engagement with your app before and after the event
  • Send geo-targeted and proximity notifications in real-time

Brands & Retailers: Show "Showrooming" the Door

Gimbal ensures your customers enjoy a personalized shopping experience that connects them with the brands they love. Enhance the quality and frequency of their visits by:

  • Welcoming them into your store or particular department
  • Highlighting great deals or new products nearby
  • Protecting their privacy and security
  • Knowing user account information and loyalty status
  • Reminding them of the benefits of your private label card
  • Supplementing the product knowledge of the sales representative on the floor
  • Understanding shopping habits and traffic patterns to customize shopping experiences and optimize in-store operations
  • Allowing multiple applications to all engage with the same beacon

Agencies & Advertisers: Break through the Mobile Clutter

Mobile devices are increasingly proving to be the most effective and personalized marketing platform for driving sales. Gimbal can help you find new ways to leverage mobile's ability to:

  • Deliver timely content based on "actual location," rather than "inferred location"
  • Reduce "digital chatter" by filtering out spam, delivering content they care about when they want it
  • Increase the impact of mobile advertising
  • Provide new data points and tools for your analytics platform
  • Turn traditional marketing assets into digital experiences

Solution Providers: Going to the next level

Incorporate Gimbal into your mobile advertising, push notification, couponing, or other mobile platform solution to take your offering to the next level. Smart marketers are using Gimbal to:

  • Increase the value and effectiveness of push notifications
  • Deliver a vast array of new triggers for analytics packages
  • Provide a better understanding of consumer traffic patterns
  • Combat showrooming and increase beacon security

Developers: Revolutionize Your Mobile App

Gimbal provides developers with a suite of tools including beacon hardware, a SDK, a manager portal as well as APIs for both iOS and Android to help you enhance your mobile applications. Gimbal proximity beacons communicate over Bluetooth Smart and are built and configured to Apple's iBeacon specifications so you can:

  • Manage and connect beacons to your app
  • Incorporate precise user location data and deliver proximity notifications
  • Use our analytics to learn user trends and analyze foot traffic
  • Incorporate and manage an unlimited number of geofences and beacons
  • Enroll non-Gimbal beacons on the Gimbal Manager
Game Stop

News: September 2014

Thanks To A Partnership With Gimbal, Urban Airship's Push Notifications Get Smarter About Location

Push notification company Urban Airship is announcing a partnership with Gimbal, the beacon technology company that spun out of Qualcomm earlier this year.

The end result, according to Urban Airship CMO Brent Hieggelke (who answered my questions via email), is a more precise approach to targeting promotional push notifications, one that uses Gimbal's proximity beacons as well as Apple's iBeacons.

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Game Stop

News: August 2014

GameStop Begins Chain-Wide Beacon Deployment

Beacon technology can help retailers better understand consumers' path-to-purchase and, in turn, deliver more relevant offers and messages while they're browsing in store aisles.

GameStop recently kicked off a chain-wide deployment of beacons from Gimbal, as well as the iBeacon promotion platform from Shelfbucks. The technology was implemented throughout August in 36 test stores in Austin and College Station, Tex.

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Careers

If you want to help us change the game with the leader in mobile context aware and micro-proximity engagement, let's talk. We are leading the industry with the world's largest deployment of dedicated Bluetooth Smart beacons, and that's just the beginning. Our vision is to bridge the digital and physical worlds and help understand the unique journeys of individual mobile users and continue to add value by delivering the right message to the right person at the right time.

Our business is growing fast and we are looking to hire an energetic, and innovative leaders, including:

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